Thursday, August 26, 2010

A Look at e-Readers

I have a training class today that starts at an ungodly hour. Therefore, I'm going to let the Wall Street Journal cover for me.Yesterday's WSJhad an article titled "The ABCs of e-Reading."

The article had several intriguing statistics, including these from Marketing & Research Resources:

  • e-reader owners read 2.6 books a month on average versus p-book readers who read 1.9 books on average.
  • Among e-book buyers, 52% were men compared with 48% for women—a reversal of print books, where women buy more.
  • In a study of 1,200 e-reader device owners, 40% of the respondents said they now read more than they did with p-books. 58% of the respondents said they read about the same. Two percent said they read less than before.

Go here to read the entire article.

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