Time, Inc., the world's largest magazine publisher, has been doing research on consumers' reading habits. In the November 7 issue of Business Week, Jon Fine talks to Time's CEO, Ann Moore.
Moore reports "a new, noticeable slide in men's magazine usage, while women's usage is holding steady." Women continue to read print magazines, but fewer men are doing so. Time's research came up with a possible reason. It seems that "men spend more time with new media than women" do. Men visit online magazines more frequently than women do. "In other words," Fine says, men aren't migrating so much from the content of magazines as from the format."
One of Moore's comments, in particular, struck me. It was reminiscent of the attitude displayed by Mark Cuban in my blog yesterday. She says, "I don't think we are constrained by the delivery system."
Ms. Moore's statement is something that all writers should keep in mind. In the future, writers' work will be less constrained by the delivery system. The change has already started. We have print, e-books, mobile readers and audio downloads. The variety of delivery mechanisms will become more convenient, more mobile, cheaper--and more popular.
Pay attention to the trends.