Thursday, September 23, 2010

Harris Poll of e-Reader Owners

The Harris Poll folk did a new survey about electronic reading devices.

The poll was taken from 8/9 to 8/15/2010 online of 2,77American adults (over age 18).

Extrapolating the results, Harris Interactive says that 8% of American use an electronic reading device.

Not surprisingly, owners of e-Readers read more than the average American. Only 19% of average Americans read 21 or more books a year compared to 26% of e-Reader owners.

Trying to nail down changes in habits, Harris asked whether the respondents read more now than six months ago. Fifty-three percent (53%) of e-Reader owners say they read more now compared to 18% of the non e-Reader population.

To read the entire survey results, please go here.

Of the respondents, 12% said they were likely to get an e-Reader over the next six months. Another 21% said they were not very likely to do so.

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