Friday's Wall Street Journal had an interesting story by Jeffrey A. Trachtenberg titled "Publishers Bundle e-Books to Boost Sales, Promote Authors."
The article offers an overview of the e-books being bundled by a variety of publishers. Some bundle early books by one author, others bundle e-books by genre (i.e. romance) or by subject.
"'By bundling titles at a discount we're raising their visibility and making them more price-attractive,' says Mr. Klebanoff," chief executive of RosettaBooks.
Mr Klebanoff also says "a bundled price of $9.99 or less 'is definitely in a consumer sweet spot'."
Maja Thomas, Sr. VP of Hachette Digital, explained that her company has begun to bundle titles from an author's series together. She gave the example of three early Michael Connelly e-books being bundled for $17.99, which represents a savings of $1 off each of the three.
Sony Corp. agreed. They indicated that series bundles are selling very well.
On the other hand, Penguin refuses to discount. They put eight of the Sookie Stackhouse e-books together in one bundle and priced it at $55.99Go here to read the article.