Wednesday, January 18, 2006

Kensington's New Imprint

There's a new imprint in town. Kensington Publishing Corporation began releasing erotic romances under its new Aphrodisia line January 1st, 2006.

Kensington, which describes itself on its website as "the last remaining independent U.S. publisher of hardcover, trade and mass market paperback books" is now celebrating its 32nd year in business. Aphrodisia is Kensington's second foray into the erotic romance business following the July 1, 2001 launch of Brava. Talking about Aphrodisia, Laurie Parkin, a Kensington VP, was quoted as saying, "our Brava imprint broke new ground for romance readers, creating an entirely new read with its level of sensuality and mix of new and bestselling authors. Since its inception, it has been one of our most visible, profitable and reader responsive imprints. We're planning to mirror that success with Aphrodisia, as we respond to the readers who are clamoring for titles bringing together traditional erotica and a touch of romance, both in print and as e-books."

Each Aphrodisia title will be released as both a trade paperback and e-book. You can see the first four books at Wolf Tales, The Hard Stuff, Three and Gotta Have It were all released January 1st in both formats.

If you're new to erotic romance and are shy about purchasing the books, go to the Kensington website where you can "purchase Aphrodisia titles discreetly" according to Publisher Weekly. Enjoy.

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