Thursday, July 16, 2009

Harlequin Turns 60!!!

Yesterday's Shelf Awareness devoted their issue to the 60th anniversary of Harlequin.
Among ways of celebrating, the company is offering 16 romance stories for free on HarlequinCelebrates.com [here], the special 60th anniversary site.
Harlequin is celebrating its anniversary by introducing a new imprint: Harlequin Teen.
. . . the new imprint is the publisher's first dedicated to teens. For another, it's different from most other Harlequin lines in that it will feature stand-alone titles (although some authors will have short series).

Harlequin Teen plans to publish at least one title monthly, beginning in January, but is launching with several titles in the next few months. Most of the books will appear in trade paperback.
Harlequin is really pushing the e-book connection for Harlequin Teen:
All Harlequin Teen titles will be released simultaneously in print and e-book versions, which will have identical prices. The company has a lot of e-experience and sells e-books to readers on eHarlequin.com. "While our e-book sales are a miniscule part of our overall sales," [Senior Editor Natashya] Wilson said, "they are growing exponentially each year."

1 comment:

Silicon Valley Diva said...

60 years? Hard to believe!

I'm not surprised they decided to finally market to teens.