Wednesday, September 09, 2009

Disney To Acquire Marvel Entertainment

Last Monday, the Walt Disney Company announced it will buy Marvel Entertainment for $4 billion dollars. This will give Disney all those famous Marvel Comics' superheroes.

Disney went to some lengths to assure everyone that they did not plan to make drastic changes in the leadership of Marvel Entertainment. They stressed their faith in the Marvel creative team.

Among the details reported by Comic Book Resources:
  • Existing licensing and distribution deals should remain where they are.
  • Disney said the deal was attractive not just because they’re buying great characters, stories and brand, but about working with people who know these characters best and how best to work with them in other media.
  • With respect to Paramount’s distribution deal with Marvel and the Iron Man franchise, Disney has every intention to respect the deal that’s in place, but noted that it’s in their best interest, overtime, to become the sole distributor of Marvel films.
  • Disney said this deal is expected to benefit Marvel’s retail efforts, being able to leverage Disney’s shelf space and relationships with major chains and distributors.

Go here to read more details from Comic Book Resources.

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