The article had several intriguing statistics, including these from Marketing & Research Resources:
- e-reader owners read 2.6 books a month on average versus p-book readers who read 1.9 books on average.
- Among e-book buyers, 52% were men compared with 48% for women—a reversal of print books, where women buy more.
- In a study of 1,200 e-reader device owners, 40% of the respondents said they now read more than they did with p-books. 58% of the respondents said they read about the same. Two percent said they read less than before.
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