On Saturday, I went on a rant about the music industry.
I awarded the Judge Judy "Dumb Is Forever" Award to Doug Morris, Chief Executive of the Universal Music Group. On Thursday, Mr. Morris took a swipe at the Internet's social networking sites like MySpace.com and YouTube.com.
Instead of recognizing that these websites permit young people to discover new musical acts and hype favorite songs, Mr. Morris was quoted as saying, "We believe these new businesses are copyright infringers and owe us tens of millions of dollars . . . How we deal with these companies will be revealed shortly."
I railed about how short-sighted the music industry was for not embracing social networking as a trend of the future.
Imagine my joy this morning when reading Kevin Maney's column in USA Today to read the following announcement:
"YouTube, Inc., a consumer media company for people to watch and share original videos through a Web experience, and Warner Music Group Corp., one of the world’s leading global music companies, today announced an agreement to distribute on YouTube the library of music videos from WMG’s world-renowned roster of artists as well as behind-the-scenes footage, artist interviews, original programming and other special content. In a first-of-its-kind arrangement, YouTube users will be able to incorporate music from WMG’s recorded music catalog into the videos they create and upload onto YouTube."
Now that's what I've been talking about. Embrace the technology. Stop trying to hold back the tide. Otherwise you'll be swept out to sea.
Three cheers for Warner Music Group!!