Tuesday, September 23, 2008

New Business Models From iRex

On Saturday a week ago, I posted here about iRex, the Dutch company that produces the iLiad e-reader.

Yesterday Engadget reported that iRex has unveiled its Digital Reader 1000 with a 10.2 inch screen. The 1000 brings back the higher iRex prices, too. A reader will set you back $649; a reader/writer is $749. And "the big daddy 1000SW -- with WiFi, Bluetooth and that 3G data connectivity" is priced at $849.

iRex is hoping to capture the business market. At those prices, it's not likely to grab the casual reader.

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