A Bowker PubTrack Consumer analysis of second-quarter market trends shows declines in the price paid per book, number of books purchased per buyer, and in the overall dollars spent per buyer. The drops came in comparisons both to the first quarter of 2010 as well as the second quarter of 2009.
These numbers include both p-books and e-books with digital sales in the second quarter ending in June accounting for 3.2% of unit purchases. Compare that to 2.5% in the previous quarter ending March and to 1.9% for the same quarter ending in June in 2009.
- Sales of hardcover books fell to 33.3% in the 2nd qtr compared to 35.0% during the same period in 2009.
- e-Book's share of the fiction market improved in the 2nd qtr with e-books accounting for 5% of unit fiction sales, up from 3.5% during the 1st qtr.
- e-Book dollar sales increased to 3.6%, up from 2.4% in the 1st qtr.
- e-Book's share of the non-fiction market declined to 1.9% of unit sales in the 2nd qtr compared to 2.0% in the 1st qtr. However, the e-book dollar sales increased to 1.3% compared to 1.0%.
- Amazon's share of dollars increased to 18%, up from 16% in the same period in 2009.
- Book club dollar sales dropped from 10% in the 1st qtr to 6% in the 2nd qtr.