I read an interesting article by Reuters on Friday.
The story dissected the battle over the next generation of DVDs and suggested that "Porn could be the key" to success in the war.
The combatants are HD-DVD and Blu-ray. For those not familiar with the formats, both are high density optical discs that store data and video. Wikipedia says: "HD DVD has a lower disc capacity per layer (15 GB vs 25 GB)" than Blu-ray, which can hold more data. Sony backs Blu-ray while Toshiba backs HD-DVD.
Blu-ray is also supported by Hewlett-Packard, Apple, Dell and Panasonic. "[F]ive Hollywood studios exclusively support Blu-ray Disc: Columbia Pictures, MGM, Disney, Lionsgate and 20th Century Fox (Columbia Pictures and MGM are owned by Sony Pictures)." [Wikipedia]
HD-DVD is also supported by NEC Corporation, Microsoft, and Intel. "Two Hollywood studios exclusively support HD DVD: Universal Studios and the Weinstein Company." [Wikipedia]
Four studios support both formats: Paramount Pictures, DreamWorks, Warner Bros. and New Line Cinema. [Wikipedia]
The Reuters article says: "HD-DVD machines are cheaper but Blu-ray has backing of a majority of the mainstream studios and an advantage in that the format is compatible with the PlayStation 3, the latest version of Sony's popular series of video game consoles."
However, thus far, Blu-ray has blocked the porn industry from manufacturing discs in that format. If the porn industry chooses to throw its weight behind HD-DVD, it may change the balance of power in the battle for hegemony.
The article claims that, thirty years ago, VHS won out over Betamax "in part because of the adult film industry, and now some see blue movies playing a key role again as backers of HD-DVD and Blu-ray maneuver to make their formats the standard."
Stay tuned . . .