This is my Tuesday morning rant.
In the days of $3+ per gallon of gasoline, coupons with a short shelf line are impractical.
I don't know about the rest of you, but I organize my shopping trips these days. I don't just run around willy-nilly.
Here in Texas, things are a bit spread out. I can use a quarter of a tank of gas in no time at all.
So, Borders, quit sending me those three-day coupons. I won't be using them unless I have a trip already planned to your part of town. It's pointless for me to save $4 on a book only to spend $6 in gas.
And, Barnes & Noble, good luck with those one-week coupons. Maybe I'll use them; maybe I won't.
I can understand that you're trying to keep a tight grip on income/expense and that means knowing when to expect those coupons to be redeemed. However, if you don't offer a reasonable window of time, I'm not even gonna bother printing them out.