At a time when booksellers are struggling to lure readers, sales of romance novels are outstripping most other categories of books and giving some buoyancy to an otherwise sluggish market . . .The article quotes Jane Litte from Dear Author saying that, in bad times, a happy ending is "really kind of a relief."
While sales of adult fiction overall were basically flat last year, according to Nielsen Bookscan, which tracks about 70 percent of retail sales, the romance category was up 7 percent after holding fairly steady for the previous four years.
Libraries are seeing an upsurge in readers as the economy limits readers' discretionary dollars.
At Fictionwise, the e-book seller recently acquired by Barnes & Noble, about 50 percent of sales are romance books, said Steve Pendergrast, chief technology officer. “Romance readers tend to be voracious readers,” Mr. Pendergrast said. “The ability to instantly download and start reading is potentially more important to that audience than any other audience.”To read the entire article, go here.