His Monday post centers around e-books. I found one of the things he said very interesting:
The branding of ebooks is a mess. The publisher brand is being obliterated. You are buying a Kindle ebook or a Stanza ebook or an Iceberg ebook or an eReader ebook and not Random House, HarperCollins, or Hachette. Publishers are apparently just allowing this to happen. This is pretty ironic because most of the same publishers are mistakenly trying to imbue their brands with consumer significance.I am one of those persons who pays virtually no attention to the publisher brand. The author, the genre, the title, the first page . . . I care about all of them. The publisher, no.
Read Mike's post here.
1 comment:
You're right, neither do I. Or, rather, I have begun taking note recently when trying to buy an ebook and being told that "due to geographical rights", I can't purchase it. Oh then, I really am taking note of the publisher's name.
Post a Comment