Shelf Awareness had an article this morning that directed me to InternetRetailer.com for some intriguing statistics compiled by a consultant firm, Accenture, following a survey of 600 U.S. consumers.
A majority of consumers use the Internet to research products or retailers before making a purchase:
69% research product features online
68% compare prices online before shopping in a physical store
58% locate items online before going to a store to purchase
13% said the Internet has not improved their in-store shopping experience
“Instead of replacing bricks-and-mortar stores, the Internet is an extension of consumers’ in-store shopping experience providing a resource to research product and price,” says Jeff Smith, global managing director of Accenture’s Retail practice. 67% said they prefer to make purchases in physical stores.
Go here to read the article.