Shelf Awareness reported on November bookstore sales last week. Preliminary census estimates put November sales at $1.186 billion, up 7.5% from from the same month in 2006.
Year to date through November, bookstore sales were $14.654 billion, up 0.8% from for the same period in 2006.
"This marks the fifth month in a row that bookstore sales were up over the same period last year--and the second month in a row that year-to-date sales have topped last year's comparable figures."
When we compare bookstore sales to total retail sales in November, we find bookstore sales did better than the market as a whole. November total retail sales were $347,688 billion, up 6.4% over November 2006.
However, retail sales for the year to date were up 4.1% compared to the 0.8% for bookstores.
As always, remember the Census Bureau figures do not include "electronic home shopping, mail-order, or direct sale" or used book sales.